Disney made the wise decision to early release “Rise of Skywalker” on digital and bring Frozen 2 to Disney+ three months ahead of schedule. As of Sunday both films are now available in the wild.
Let’s face it, people are staying away from theaters, films and TV shows are on production holds, and people can only watch Guardians of The Galaxy so many times before they start heading back to the 80’s and 90’s for their favorite episodes of Cheers, Seinfeld and Friends.
Ironically the acceleration of Frozen 2 to Disney+ moves Hollywood studios closer to the day when a film is released in the theaters and at your home on the same day. The film industry which is already in the early stages of a dramatic shift in how people pay for and watch their films, has been bracing for this day for several years.
Disney’s new CEO, Bob Chapek, issued the following statement:
At this point we really don’t know how long we are going to be dealing with the Coronavirus, but if our home hibernation’s extend past a month, I’d expect Hollywood studios to start releasing movies direct to digital at premium costs. While you might not be able to see the new $250 million dollar James Bond movie “No Time to Die” in a theater, you will be able to watch Bond roll around town in his Aston Martens Valhalla from the comfort of your family room.